A forgotten toy company just exploded onto the crypto scene, and it’s all thanks to a Trump crypto investment that turned $5 million into $127 million overnight. SRM Entertainment (NASDAQ:SRM), once known for selling Smurf-themed tumblers and plush koalas, is now making headlines as one of the hottest speculative crypto stocks of the year.
How did this happen? In short: a surprise pivot into cryptocurrency, a rebrand as “Tron (available on Binance) Inc.,” and the involvement of political and crypto heavyweights including Justin Sun and Trump family associates.
A Forgotten Toy Brand Reborn as Tron (available on Binance) Inc.
SRM Entertainment flew under the rADAr until early 2025. Then, in a bold move, the company announced it would pivot into the cryptocurrency space while still maintaining its toy business. The company also announced that controversial crypto entrepreneur Justin Sun would join as an adviser.
Investors went wild.
SRM shares soared from under $2 to over $9 in less than a week, eventually stabilizing above $7. That meteoric rise was fueled by speculation, a celebrity crypto connection, and what many saw as the ultimate convergence play: physical toys backed by digital tokens.
But the real story is what happened behind the scenes—and who profited the most.
Dominari Holdings and the Trump Crypto Connection
The biggest winner in this Trump crypto investment story was American Ventures LLC Series III SRM, a fund managed by Dominari Holdings. Dominari is no stranger to controversial moves. Originally a biotech firm, it reinvented itself as an investment bank just three years ago—and has since built a portfolio of crypto-adjacent companies.
Trump family ties run deep. Both Donald Trump Jr. and Eric Trump are listed as advisers to Dominari. While they weren’t directly involved in the SRM deal, the optics have drawn attention. Dominari’s headquarters? Trump Tower.
In May 2025, Dominari helped American Ventures buy $5 million worth of SRM shares. When the stock exploded this week, that investment was suddenly worth $127 million. Add to that millions in warrants given to Soo Yu—who both manages the fund and is married to Dominari’s president—and you get one of the most profitable Trump crypto investments of the year.
Justin Sun Adds Fuel to the Fire
Justin Sun, founder of the Tron (available on Binance) blockchain and a well-known figure in the crypto world, also played a key role in driving SRM’s transformation. Although he’s still facing legal trouble from a paused SEC lawsuit, his involvement gave the pivot credibility in the eyes of many investors.
According to SRM CEO Richard Miller, Sun is “an impact player in this space.” His presence as an adviser adds both hype and controversy to the rebranded Tron (available on Binance) Inc. project.
Under this new vision, SRM plans to continue producing licensed toys while building a reserve of digital tokens tied to Sun’s Tron (available on Binance) ecosystem—a hybrid business model that blurs the lines between tangible goods and speculative assets.
The Bigger Picture: Crypto, Politics, and Profit
This Trump crypto investment story is just one chapter in a larger trend. Dominari Holdings has already launched other crypto ventures, including World Liberty Financial and American Bitcoin (available on Coinbase)—companies that also boast Trump-connected leadership.
The success of SRM shows how politically connected firms are finding new ways to cash in on the volatile but lucrative crypto space. It’s no longer just about tokens or blockchain. It’s about image, influence, and timing.
While SRM’s long-term viability remains uncertain, its overnight transformation from a dusty toymaker to a $100M+ crypto darling proves one thing: in today’s markets, the right mix of politics, celebrity, and crypto buzz can create incredible—and incredibly risky—opportunities.
Featured Image: Freepik
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