The Gamblica ICO launched yesterday, initiating Stage 1 of its token sale after a successful private pre-sale.

Gamblica is an international gambling platform using blockchain technology on the Ethereum (available on Coinbase) platform. Gamblica prides itself on being developed by players for players. The goal is to provide an enjoyable user experience through a system that can be relied on to play fair.

Much of the issues revolving around gambling through centralized sources is trust. The Gamblica ICO hopes to eliminate gambling fraud by giving players the opportunity to check and verify the platform’s algorithms. The transparency of Gamblica’s random number generation system is meant to allow players to determine the fairness of each game’s outcome.