As reported by Bitcoin (available on Coinbase).com, the European cryptocurrency payment Gateway CoinGate has joined forces with the open source e-commerce solution Prestashop. The result? Approximately 80,000 new European merchants will now have the option to accept cryptocurrencies as payment.

The point of this joint venture is to provide more buying options for crypto enthusiasts. It’s to give people who already own cryptocurrencies more ways to spend them in real-world scenarios, like when they go out shopping. The added bonus would be to increase adoption among people not familiar with cryptocurrencies, bringing crypto into a greater mainstream environment.

The CEO of CoinGate, Dmitrijus Borisenka, said:

“Encouraging adoption among people beyond the tech-savvy early-adopters is one of the biggest priorities for us. Prestashop has an ideal base of small to medium stores that may well utilise cryptocurrencies not only as an innovative and increasingly popular payment mETHod, which is much cheaper than traditional card payments, but also the promotional benefits that the Bitcoin (available on Coinbase) tag carries.”