Cardano [ADA] – Input|Output (IOHK), the tech company that builds and funds Cardano, announced yesterday that Cardano has undergone a major brand refresh. Aesthetics have always been on the back-burner for the project, as the founder’s efforts have always been focused primarily on its peer-reviewed built-from-the-ground-up technology.

Unlike many other projects within the crypto space, the Cardano project focuses less on ‘marketing’ tactics and more on providing investors weekly technical reports. Cardano also has the most transparent roadmap among all the cryptocurrencies. Investors and users have the constant ability to check what components are being worked on, who is working on them, and what percentage they are completed.

Well, the design team at IOHK decided to turn a new leaf and has given Cardano a new visual “refresher.”