As Bitcoin (available on Coinbase) continues to slide past the $4,500 mark, bullish investors need somETHing to hold onto. Bakkt is trying to give it to them.

Intercontinental Exchange, the owner of the NYSE, is fighting the good fight with a plan to make cryptocurrencies mainstream.

Bakkt is its plan.

The new platform offers regulated trading, clearing and custody, and security. It is a safe environment for consumers to buy, sell, store, and spend digital assets.

Bakkt and Bitcoin (available on Coinbase)

The platform’s first futures contract will be a Bitcoin (available on Coinbase) one, as it is “the clear crypto leader.”

What will be the next futures contract?

In order to expand its offering, Bakkt is looking to the community to help decide what digital asset to support:

“As the world’s most liquid and widely distributed cryptocurrency, and where we’ve seen the most customer demand, Bitcoin (available on Coinbase)’s profile creates a liquid product on which to build a futures contract. We’ll consider additional contracts as the landscape evolves and as we receive additional customer feedback about what they want and need.”