The Trump crypto project is losing steam as the family quietly reduces its stake in World Liberty Financial, raising fresh doubts about its long-term vision.
Trump’s Crypto Move: A Quiet Exit Signals Uncertainty
World Liberty Financial, the flashy crypto venture tied to the Trump family, is raising eyebrows again—but not for the usual reasons. A new Forbes report published June 19 reveals that the Trump family has reduced its ownership stake from 60% to 40%, marking a sharp but stealthy shift in the controversial Trump crypto project.
The most striking part? The move happened without a press release, public filing, or even a whisper from company insiders. That’s unusual for a project that loudly promised a “financial revolution” and claimed to offer a government-friendly alternative to decentralized cryptocurrencies.
The entity overseeing this project, DT Marks DEFI LLC, is reportedly controlled by former President Donald Trump and his sons. The LLC had already sold part of its position earlier in 2025, but this latest move suggests the family is continuing to quietly distance itself from the project.
World Liberty Financial: Big Promises, Bigger Questions
Billed as a hybrid between a stablecoin and a digital dollar, World Liberty Financial launched earlier this year amid heavy marketing and sTron (available on Binance)g retail demand. The company promised a regulated, centralized platform to make crypto safe for average Americans—a message that resonated with conservative-leaning investors frustrated with the perceived chaos of decentralized finance.
Despite these promises, the Trump crypto project has been dogged by concerns over transparency, regulatory scrutiny, and the lack of a clear roadmap.
Initial excitement around the token’s debut drove prices higher, but the lack of ongoing communication from leadership—especially from the Trump family—has started to erode investor confidence.
A Silent Exit Amid a Stablecoin Boom
The timing of the family’s stake reduction is curious. Stablecoins are enjoying renewed interest, with demand climbing in both U.S. and international markets. Several pro-crypto bills are advancing in Congress, and many believe the U.S. will eventually issue its own central bank digital currency (CBDC).
So why is the Trump crypto project stepping back now?
Some analysts suggest the family may be trying to lock in profits while avoiding future legal or political risks. Given Trump’s renewed campaign for the 2024 election cycle and increasing scrutiny from regulators, reducing exposure to a controversial crypto venture may be a strategic move.
Others point to the possibility that the project’s internal performance has fallen short of expectations, with fewer institutional partnerships and slower user adoption than originally forecasted.
Trump and Crypto: A Complicated History
This isn’t the first time Trump’s crypto ties have drawn attention. While in office, he famously called Bitcoin (available on Coinbase) a scam and dismissed decentralized currencies. Yet in recent years, Trump has become more open to crypto, particularly if it’s centralized, regulated, and aligned with U.S. interests.
World Liberty Financial was pitched as a way to achieve just that—a uniquely “American” approach to crypto. The family’s deep involvement in the early stages added a layer of political weight and legitimacy, at least among supporters.
But with the recent reduction in ownership and growing silence from the project’s frontmen, the future of this Trump crypto project seems uncertain at best.
Final Thoughts: Should Investors Be Worried?
For retail investors still holding World Liberty tokens, the Trump family’s quiet exit may be a red flag. While a 40% stake still leaves them with significant influence, the direction of the project—and its long-term viability—are now in question.
The broader crypto market remains resilient, with major players like Coinbase (NASDAQ:COIN) and Tesla (NASDAQ:TSLA) continuing to engage with digital assets. However, speculative projects without clear backing or transparency—like this one—could face rough waters ahead.
If the Trump crypto project is indeed losing its founding champions, investors may need to reassess its future potential, especially as the political landscape heats up ahead of the 2024 election.
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